11 Marketing Manager Skills to Succeed in the Role

CareerFoundry is an online school for people looking to switch to a rewarding career in tech. Select a program, get paired with an expert mentor and tutor, and become a job-ready designer, developer, or analyst from scratch, or your money back. If a recruiter is excited by your digital marketing experience, for example, the first thing they’ll do is skim your work experience to figure out when, how, and how much you used that skill. Recruiters look for a marketing manager who’s able to accomplish various tasks simultaneously. They prefer an applicant who can juggle many assignments while maintaining high levels of productivity. It takes strong motivation and lots of willingness to learn to stay informed with the latest trends in marketing.

Marketing manager skills

For example, if you’re applying to be a market research analyst, tell recruiters which data analysis and data visualization programs you know first, before listing other technical skills. A number of marketers use data collection and visualization tools to understand everything from competitors’ website traffic to customer demographics. Having some understanding of how to analyze data—or understand the data you’re looking at—can help you develop more specific insights and adjust your strategy. Marketing management is an in-demand field in India, with vacancies growing across marketing fields.

Data collection and visualization

Upon completing this certificate, some entry-level jobs you may qualify for include social media manager, social media coordinator, social media specialist, and paid media coordinator. Marketing managers use both their right brain (creativity) and left brain (analytical skills) to generate consumer awareness and interest in products, brands, and services. They are in charge of communicating across various media channels to reach the target audiences. To successfully land a role as a marketing manager, you’ll typically want to have bachelor’s degree in marketing and a few years of relevant experience.

Under “Requirements,” you’ll find strong emphasis on a data-driven mindset, the ability to work cross-functionally, and on communication and project-management skills. Specific, hands-on techniques from a digital marketing pro so you can be successful using social media, SEO, and ads… One of the best ways to learn the skills needed to bea marketing manager is to take online courses to advance your career, like those provided by Udemy and Coursera. We believe the best managers give recognition and that those who take the extra step and offer words of encouragement are the marketing managers that foster strong, collaborative teams.

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As is a common thread through digital marketing manager job descriptions, PagerDuty is looking for someone who can multitask and manage a variety of projects and priorities at once. Let’s look at some examples of real digital marketing manager job ads to get a clearer picture of the expected responsibilities and qualifications. The least important marketing manager job skills to have on your resume would be outdated or obsolete marketing strategies or tools that are no longer relevant in the industry. When it comes to soft skills, marketing managers should have strong teamwork skills, with an eye for creativity. Marketing managers need to guide marketing teams to specific visions, so these skills are crucial. Most companies require their marketing professionals to have a bachelor’s degree.

Honing this skill can also be helpful when it comes to trends and whether your company should participate in them. In this article, we’ll go over the top workplace and technical marketing skills, as well as ways to incorporate these key competencies into your resume. According to Glassdoor, the average annual base salary for a marketing manager in India is ₹12L, with expected bonuses and compensation to average ₹1,50,000 [1]. How much you make will depend on where you live, what company you work for, what industry you work in, and your qualifications and experience level. Build job-ready skills for an in-demand career and earn a credential from Meta.

B2B Marketing and Revenue Optimization

You’ll also learn how to create effective ads for social media and how to create ads in Meta Ads Manager. Aptly is an online education provider that specializes in technology and the tech industry, powered by a team of educators, digital marketers, and instructional designers. Through their hands-on, applied education programs, they’ve helped hundreds of thousands of students, employees, and marketers gain the skills and knowledge to succeed in the digital economy. Meta and Aptly partnered to produce the series of courses in the Meta Social Media Marketing Professional Certificate.

Marketing manager skills

Sales, business development, graphic design, and many other fields, often involve skills like data analysis, communication, and creative thinking, all of which are transferable to marketing. If you’re interested in working as a digital marketing manager, it’s worth getting familiar with some of these tools. Marketing managers use data analysis to interpret and leverage market insights, track campaign performance, measure ROI, and make data-driven decisions to optimize marketing strategies effectively. Overall, being a marketing manager requires a combination of marketing expertise, leadership skills, and a commitment to driving the growth and success of the organization’s brand and products. CRM systems are seen as one of the most important tools for businesses in all industries. Because of that, having experience with CRM software is a must for all marketing managers who are serious about their career growth.

Companies Hiring Marketing Managers

It’s important that marketing managers also have experience in working with online assets such as company websites. Marketing managers are typically mid-level roles within a company’s marketing department. This role may report to a senior marketing manager, director of marketing or VP of marketing. Although they are often individual contributors, sometimes they manage direct reports. They may work closely with sales and product teams to establish marketing strategies and track the success of campaigns. Wherever you are in your career, the following steps can bring you closer to your goal.

The main objective of marketing managers is to spread awareness of their brand’s products or services and grow the customer base. Understanding the major platforms and the type of content that reaches audiences on each one can broaden your marketing prowess. Beyond that, knowing how to use social media monitoring and listening tools, can strengthen your digital skill set. In fact, https://wizardsdev.com/en/vacancy/marketing-manager/ an ability to use Instagram and Hootsuite were listed as two of the top 10 growing marketing skills, according to LinkedIn [1]. As you earn experience and further your education, you can set your sights on roles like VP of marketing or chief marketing officer. Meta builds technologies that help people connect with friends and family, find communities, and grow businesses.

Their writing has appeared in magazines such as Autostraddle and The Recompiler. Nurture your inner tech pro with personalized guidance from not one, but two industry experts. They’ll provide feedback, support, and advice as you build your new career. Our career-change programs are designed to take you from beginner to pro in your tech career—with personalized support every step of the way. Overall they rank in the 45th percentile of careers for satisfaction scores. Please note that this number is derived from the data we have collected from our Sokanu members only.

  • For example, Barons says she usually begins work between 7 AM and 9 AM and completes her day between 4 PM and 6 PM.
  • You can access your lectures, readings and assignments anytime and anywhere via the web or your mobile device.
  • Communication and prioritization are two of the most important skills a PM needs for the successful completion of day-to-day tasks, according to the ProductPlan survey.
  • Let’s look at some examples of real digital marketing manager job ads to get a clearer picture of the expected responsibilities and qualifications.
  • If you want to explore more about marketing, consider earning a Social Media Marketing or Marketing Analytics Professional Certificate from industry leaders at Meta.
  • Knowing how to conduct both qualitative and quantitative research can help you find data that may help inform your team’s specific efforts.

Regardless of campaign outcomes, all research and data will inform future marketing processes. “Being able to communicate clearly with coworkers, executives, and customers is vital to success,” Trevin explains. If you’re looking to advance your career, stay updated with the latest in the industry by subscribing to our Marketing Manager Insider newsletter. Brandon Galarita is a freelance writer and K-12 educator in Honolulu, Hawaii. He is passionate about technology in education, college and career readiness and school improvement through data-driven practices.

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